Betclic
Development of the sponsorship strategy in Portugal from 2009 until 2013.Negotiation of the brand’s presence in 15 clubs of League ZON Sagres in a first stage that culminated later with the presence in 31 clubs in the second stage of the strategy.
Responsible also for all the activation plans for these sponsorships.
This marketing concept was awarded at the company’s headquarters as “best marketing practice”.